by Ionesov, V.
In human history, no task has been solved without turning to culture. My proposal is being developed mainly in the field of cultural understanding of heritage management that appears as a cultural practice and a strategy for change. Accepting the wide-known proposal that museum practice can serve as an important tool for the rapprochement of cultures and social reconciliation, I consider it necessary to make some clarifications with regard to that and proposal of the communicative creativity’s model in museum. The task posed is to re-qualify the concepts of heritage and memory in the context of cultural knowledge. Researchers, in general, emphasize the need to progress to new communicative strategies in designing the commemorative process, and to utilize the actual relevant technologies of visual modeling in the creative experience of representation of peace as a cultural value. The passive meaning of the concept of peace, which contraposes it to war and conflict, often prevails in the activities of peace museums. Meanwhile, peace heritage can be considered an area of creativity and as a driver of sustainable development. All that makes us look at peace heritage more broadly as a lifestyle and transformational social practice. I consider visualizing peace heritage in contemporary culture through implementing the creative-communicative museum practice, and show the need for transition to creative ex-perience of representation of peace heritage as a participation cultural practice.